Why technology marketers must rethink company size targets when taking programs international

A TechTarget White Paper

Rethinking Company Size FiltersTechnology marketing and sales organizations that use company-size targets to focus their investments in North America need to examine the reality of international markets before extending this focus overseas.

This white paper takes an in-depth look at the market dynamics and company landscape of key international markets to help global marketers make better decisions when targeting prospects and generating leads internationally.

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