See the proof: Digital Branding Boosts Demand and Builds Pipeline
“To know me is to like me” (otherwise known as the familiarity principle) is the very core of branding.
It makes sense that when it comes time to buy, prospects tend to choose companies and products that they have heard about or know of. But translating this psychological principle into dollars is a challenge.
Download our new whitepaper based on our latest advertising research.