Don't Miss the Mark with the Right Technology Buyer

Assessing the different roles and influence IT and Line of Business have within technology buying teams

A TechTarget White Paper

Don't Miss the MarkThis white paper, authored by leading TechTarget analyst Jonathan Brown, breaks down the ins and outs of enterprise technology buying and explores the role and influence of IT vs. LOB throughout the process. Through featured research findings and best practice advice, marketers will learn the in-depth dynamics of buying team roles and responsibilities, who leads specific enterprise technology purchases, and why technology companies should think twice before spending their entire marketing budget on targeting LOB.


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