The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Lessons learned from more than 30,000 B2B marketing campaigns

Since its founding in 1999, TechTarget has run more than 30,000 marketing programs for customers from the Fortune 50 to emerging start-ups. Through this 15 year period, we have seen the good and the bad in regards to the misuse of lead filters, misaligned content strategies, improper localization and much more. This best practices document compiles the top 10 mistakes marketers need to avoid when developing a technology marketing campaign. Each mistake features additional resources for you to learn more.

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