What the Citrix customer wants: Purchase intent insight to drive bigger deals

TechTarget Sponsor Session & Awards Announcement info:  

Wednesday, August 29th, 2018
Time: 11:20 am – 12:10 pm PT
Location: Mandalay Bay, 3950 S Las Vegas Blvd, Las Vegas, NV
Solutions Exchange Theater

For 12 years, VMworld has partnered with TechTarget to produce the Best of VMworld Awards, which recognize the most innovative technologies on the show floor, as determined by TechTarget's team of expert, independent judges. 

This year, we're kicking off the award ceremony with a 20-minute Sponsor Appreciation session on VMware customer purchase intent presented by Jon Brown, Vice President, Market Intelligence at TechTarget. This session will provide valuable insights on key topics, such as:
  • Top technologies VMware customers are looking to purchase this year
  • Key drivers for the project and technology features they will use for vendor selection
  • Purchase intent data on current technology needs


Jon Brown, Vice President, Market Intelligence at TechTarget
Jon leads IT buying research at TechTarget. He was a Publisher at TechTarget for CIO, Data Center & Virtualization, and Windows Media Groups. He has spoken at Microsoft conferences, RSA, CA World, DellWorld annual conference and many other forums. When not speaking at conferences, he works with major IT vendors on data-driven go-to-market and product strategies.

VMware Customer Purchase Intent & Best of VMworld Awards

TechTarget Reception info:
Date: Wednesday, May 9th, 2018
Time: 4:00pm - 5:00pm
Location: Hilton Anaheim
777 W Convention Way, Anaheim, CA
Room: Pacific Ballroom B

For the 4th straight year, Citrix has partnered with TechTarget to independently adjudicate the Best of Synergy Awards.
(Click here for more information.)

This year, Citrix has also partnered with TechTarget to bring a new session to the show specifically designed for YOU – marketing and sales professionals at sponsoring companies – to help you be more successful selling your solutions in 2018.

Join us for a complimentary cocktail reception and gain valuable insight into 2018 EUC buying trends. TechTarget has massive amounts of data about end-user computing buying behavior, from our broad 3,000-person IT Priorities Survey, to our reports on thousands of real-world VDI and mobility projects. EUC expert, Jack Madden, will dive into this data to uncover the most important trends in 2018, and share his analysis and opinions to cut through the hype and put it in the right context.

Jack Madden, Executive Editor,

Jack has written hundreds of articles and spoken at BriForum, Citrix Synergy, and VMworld. He is the author of Enterprise Mobility Management: Everything you need to know how MDM, MAM, & BYOD.


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