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Is that data “good” or “too good to be true”?

1st & 3rd party data considerations to maximize demand generation ROI
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When it comes to campaign performance and sales productivity, data hygiene is a critical factor.

Yet it remains one of the most challenging areas especially for justifying budget dollars. With GDPR rapidly approaching, appending, sourcing and handling data is becoming complex. Get this white paper and learn more about:

• The importance of quality data augmentation

• The pitfalls of false positives with a standalone 3rd party intent data approach

• Why good contacts with good, high-quality behavioral data is only the first step

• And much more!


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