Many teams are aware of the power of the webinar format, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. But when thoughtfully implemented as a series, webinars can very effectively support strategic ABM objectives. So, how do you get there?

In this e-book, we show you how to evolve your webinar approach to turn the format into a superior engagement vehicle for dramatically improved ABM results. You’ll learn:

Why webinars are so great at driving engagement.
What’s getting in the way of using webinars successfully for ABM.
Why it makes so much sense to think of webinars programmatically.
How to more easily build an effective ABM webinar program fueled by intent data for better performance.

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Using Programmatic Webinars to Achieve Better ABM Engagement