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The 3 C’s of Real Purchase Intent Data

A 3-Level Framework for Choosing the Right Provider
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Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.

To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.

In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:

  • Context: Finding the right people at the right time based on the contextual environments they are researching in
  • Content: Engaging real buying teams based on their content consumption and specific research activity
  • Contacts: Going beyond account-only insights to deliver hyper-personalized outreach to opt-in prospects

Find out how the right intent data provider can help you grow pipeline today.

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