Download E-Book TechTarget logo

3 C’s for Understanding Real Intent Data: Context, Content and Contacts

A 3-Level Framework for Choosing the Right Provider
Download E-Book

Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.

To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.

In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:

  • Context: Finding the right people at the right time based on the contextual environments they are researching in
  • Content: Engaging real buying teams based on their content consumption and specific research activity
  • Contacts: Going beyond account-only insights to deliver hyper-personalized outreach to opt-in prospects

Find out how the right intent data provider can help you grow pipeline today.

By clicking the button above, I am confirming that I would like additional information and offers related to TechTarget’s products and services. I also acknowledge that I have read and agree to TechTarget’s privacy policy.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company