ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts.

In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Find out:

• How ABM 2.0 helps you focus on accounts that deserve attention now
• How the 3 P’s of ABM 2.0 offer a new way of pursuing sales enablement
• How to evolve buying group strategies for ABM 2.0

Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.