Discover How TechTarget logo

ABM 2.0: How to Succeed in Today’s New B2B Landscape

Discover How

With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape.

B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts.

In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Find out:

  • How ABM 2.0 helps you focus on accounts that deserve attention now
  • How the 3 P’s of ABM 2.0 offer a new way of pursuing sales enablement
  • How to evolve buying group strategies for ABM 2.0

Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Generate Lorem Ipsum placeholder text for use in your graphic, print and web layouts, and discover plugins for your favorite writing, design and blogging tools.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company