We are in the age where buyers are more informed and expect you to understand their needs. When it comes to reaching these buyers, personalization is no longer optional and the proof is too significant to ignore.
According to Gartner, a more personalized approach can increase conversions 33% and grow average deal sizes by more than 50%. This whitepaper will help marketers understand how to more effectively enable sales teams to personalize efforts by using a combination of better data and better tactics.
Featuring direct insight from TechTarget customers, it provides best practices to help marketers:
- Better understand sellers' data needs
- Seamlessly integrate behavioral intent data sources into existing sales workflows
- Scale personalization across the sales organization