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A Practical Guide to B2B Purchase Intent

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There is a lot of hype around purchase intent in B2B.

In order to make an informed decision on the right 3rd party provider to choose, it is essential to understand the source of the intent data as well as how easily marketing and sales teams can leverage it in their current environments.

Based on near-real time observed research behavior, the best sources reveal which targets have a strong disposition to buy from you—insight which can dramatically improve the effectiveness and efficiency of your sales, marketing and ABM efforts. However, many sources provide inaccurate, misleading, and incomplete signals, which will fail to deliver benefits, such as better conversion rates and faster deal velocity.

Download this white paper to learn how to:

  • Understand the intent space
  • Recognize the key benefits of real purchase intent
  • Identify which solutions have the most practical value
  • Apply real intent data to fuel your ABM program