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Does Your Account-Based Selling Strategy Have What It Takes to Succeed?

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Account-based selling is one of the most effective ways for B2B companies to improve customer relationships, increase loyalty and maximize revenue.

In this research brief, Account-Based Selling: A Foundation, we'll show you how to plan your strategy, align prospect needs with seller expectations and coordinate sales with other functional groups. Find out:

  • The essentials of account-based selling in the B2B environment.
  • The preconditions you need in place to support account-based selling.
  • How to select and align customer accounts for maximum impact.
  • The critical factors in a successful account-based selling strategy.

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