In our new e-book, "Account-Based Marketing Will Fail Without Organizational Alignment," you'll learn how to establish organizational alignment across three critical business disciplines to support the overarching objectives of your ABM program by:
- Leveraging new tactics in go-to-market planning, account-specific content marketing, data discipline, buyer intent, and more to better align sales and marketing.
- Developing explicit Sales and Marketing Service Level Agreements (SLAs) to set expectations and catalyze the behaviors you seek
- Building agility in your process through monthly review meetings, SLAs expectation reporting, and dedicated data analysis.
- Implementing a pilot program to help identify gaps in capabilities, rally support, and ensure successful implementation of an ABM program in full.
Download today to learn in-depth, from-the-trenches insights from the global leader in purchase intent-driven marketing and sales services.