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Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine

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Talkdesk, a global customer experience leader for customer-obsessed companies, has established an intent-driven approach to enhance outcomes across their Sales and Marketing organizations by leveraging TechTarget’s Priority Engine™. Hear how Talkdesk coordinated Marketing and Sales workflows, enabled user adoption and enabled sellers to drive $1M in pipeline.

You’ll learn:
  • How to coordinate Sales and Marketing efforts when using real purchase intent data.
  • Best practices for leveraging intent in Priority Engine and Salesforce.
  • How to ensure operational readiness to best enable sellers.
  • Effective tactics to gain consistent seller adoption and regular usage.
  • What metrics to track when measuring success.

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Mervyn Alamgir

Vice President, Demand Generation

Nhungly Dang

Vice President, Global Sales Development

Heather Turner

Vice President, Customer Success