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An Introduction to ABM Scoring

Creating a model that works for you
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Lead scoring has been a standard marketing methodology for years. In ABM, you need to combine individual lead scoring with account-based scoring in order to help sales understand which accounts to prioritize.

Download this white paper to find out how to:
  • Create scoring that helps your sales teams
  • Evaluate and score contact-level engagement
  • Put your model into action



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