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Beyond Leads

AppNeta uses intent data to re-envision demand gen and successfully fuel pipeline
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In a growth phase, AppNeta knew it needed to get in front of active buyers to increase awareness, quality of leads and opportunities.

Partnering with TechTarget, AppNeta used Priority Engine’s purchase intent data to power the core of its integrated program. This strategic approach also allowed them to be smarter about targeting across all channels.

Download the case study to learn how AppNeta:

  • Identifies active buyers in their space
  • Puts AppNeta content in front of interested buyers
  • Targets prospects with display advertising

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