In this presentation recap, SiriusDecisions’ Terry Flaherty and the CMOs from TechTarget and Clari will help you understand how much demand really exists in your market and design a clear approach for maximizing revenue capture.

They show how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

You’ll learn how to:

Assess effectiveness gaps to identify missed revenues and opportunities that fail to progress
Apply SiriusDecisions’ Demand Unit concept to optimize sales and marketing performance
Use behavioral data to identify, pursue, influence, and engage demand units within buying centers
Optimize treatment and capture of opportunities to accelerate pipeline

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John Steinert
CMO
TechTarget

Terry Flaherty
Vice President,
Principal Analyst
SiriusDecisions

Cornelius Willis
CMO
Clari

Billion Dollar Blindness

In this presentation recap, SiriusDecisions’ Terry Flaherty and the CMOs from TechTarget and Clari will help you understand how much demand really exists in your market and design a clear approach for maximizing revenue capture.