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Billion Dollar Blindness

Why you’re still missing significant revenue opportunity in both marketing and sales—and what to do about it.
Watch Now

In this webinar you will discover how much demand really exists in your market and lay out a clear approach for maximizing revenue capture.

Using the latest intent data and AI-driven technologies, learn how teams can transform their productivity and yields from a market, an ICP or a set of named ABM accounts.

Tune in to:
  • Assess your current productivity and identify revenue you miss and opportunities that fail to progress
  • Understand the potential impact of SiriusDecisions’ Demand Unit concept for optimizing sales and marketing performance
  • Use behavioral data to identify and pursue demand units within buying centers
  • Influence and engage demand units
  • Optimize treatment and capture of opportunities to accelerate pipeline

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John Steinert
CMO
TechTarget

Terry Flaherty
Vice President, Principal Analyst
SiriusDecisions

Cornelius Willis
CMO
Clari