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Billion Dollar Blindness

Why you’re still missing significant revenue opportunity in both marketing and sales—and what to do about it.
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In this webinar you will discover how much demand really exists in your market and lay out a clear approach for maximizing revenue capture.

Using the latest intent data and AI-driven technologies, learn how teams can transform their productivity and yields from a market, an ICP or a set of named ABM accounts.

Tune in to:
  • Assess your current productivity and identify revenue you miss and opportunities that fail to progress
  • Understand the potential impact of SiriusDecisions’ Demand Unit concept for optimizing sales and marketing performance
  • Use behavioral data to identify and pursue demand units within buying centers
  • Influence and engage demand units
  • Optimize treatment and capture of opportunities to accelerate pipeline

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John Steinert

Terry Flaherty
Vice President, Principal Analyst

Cornelius Willis