Build a Demand Gen Engine for Buying Committees

To optimize for this, you need to deliver the right content to the right people at the right time... but how?

With 59% of purchasing decisions made by multiple stakeholders¹, you need to build your demand gen engine for the buying committee. In fact, over 50% of B2B marketers are already using customer-centric, multi-touch nurture streams to progress opportunities and increase win rates.

In “Building for the Buying Committee,” part 5 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone will show you how to implement a demand gen strategy that appeals to the three main types of B2B buyers by:

• Conducting win-loss interviews
• Creating persona-based customer journey summaries
• Operationalizing persona-based outreach
• Planning for frequent updates

Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.

¹Source: The SiriusDecisions Buying Spectrum, 2019