Because Your MQLs Just Won’t Cut It

This webinar showcases how to transform marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Learn how Cornerstone has re-aligned sales and marketing, evolved performance metrics and put the right data, systems and processes in place to drive sustained success and realize the full potential of ABM. 

Key takeaways:

• What it takes to make a data-driven transformation from legacy demand generation to ABM.
• The role of real purchase intent data in identifying and driving opportunities to maximize revenue and account SOW.
• Re-aligning marketing and sales around the right data and KPIs to make it happen.
• Understanding buying group activity can help you make the right adjustments and unlock growth.