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Because Your MQLs Just Won’t Cut It

Cornerstone’s Intent-Driven Transition From Demand To Full-Funnel ABM
Watch Now

Get inside intelligence on what it really takes to transition from legacy demand generation to ABM

This webinar showcases how to transform marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

Learn how Cornerstone has re-aligned sales and marketing, evolved performance metrics and put the right data, systems and processes in place to drive sustained success and realize the full potential of ABM. 

Key takeaways:

  • What it takes to make a data-driven transformation from legacy demand generation to ABM.
  • The role of real purchase intent data in identifying and driving opportunities to maximize revenue and account SOW.
  • Re-aligning marketing and sales around the right data and KPIs to make it happen.
  • Understanding buying group activity can help you make the right adjustments and unlock growth.

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Brenna Lenoir

Field Marketing Director
Cornerstone OnDemand

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John Steinert

CMO
TechTarget

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Andrew Gaffney

President
Demand Gen Report