ABM is a highly effective strategy to help organizations navigate the current market. Yet many companies have not been able to implement the steps necessary to recognize real revenue opportunities from ABM.

This e-book, featuring insight from Forrester | SiriusDecisions, discusses how companies can more effectively “close the loop” between ABM and better business outcomes. It will help performance-driven teams:

Understand current issues in B2B tech markets that are impacting marketing and how to address them.
Find out how to better align your sales and marketing processes around data to deliver more account-based revenue.
Recognize and adjust for some of the mindsets and actions that must change to enable better outcomes.

Download “Closing the Loop on ABM Revenue in 2021” today to see how you can apply ABM principles and maturing capabilities in new ways to maximize value delivery and revenue across more accounts.

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Closing the Loop Between ABM and Better Business Outcomes

ABM is a highly effective strategy to help organizations navigate the current market. Yet many companies have not been able to implement the steps necessary to recognize real revenue opportunities from ABM.