View Webinar TechTarget logo

Closing the Loop on ABM Revenue in 2021

On-Demand Webinar
View Webinar

Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs.

Watch to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off:
  • Achieving an aligned approach to account and buying group prioritization
  • Reconceiving enablement roles and responsibilities
  • Optimizing XDR processes and KPIs for opportunity maximization


Generate Lorem Ipsum placeholder text for use in your graphic, print and web layouts, and discover plugins for your favorite writing, design and blogging tools.

Malachi Threadgill
Principal Analyst
Forrester | SiriusDecisions

John Steinert
Chief Marketing Officer
TechTarget

Moderated by:

John Steinert
Chief Marketing Officer
TechTarget