Account-based marketing (ABM) is driving value for many businesses. But how exactly should ABM be implemented?

This 4-part e-book provides simple strategies to help you decode ABM and drive value for your business.

Discover how to:

Jump-start or boost your ABM with the overlay approach or the value-add approach
Capture more relevant information and drive more returns from fewer accounts
Overcome struggles and create value right now with 7 easy tips
Get over the fear of leaving “safe” but ineffective approaches behind

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Decoding ABM