Learn More TechTarget logo

The Ideal Customer Profile: The Foundation of an Effective Demand Generation Strategy

Learn More

NEW E-book Series:
Owner’s Manual for the Modern Demand Gen Engine

Everyone is talking about “demand gen” but what's the secret?

How can you attract an audience that loves your brand, wants your products and will become loyal customers so they'll make repeat purchases?

The secret lies in establishing a solid foundation by creating an Ideal Customer Profile (ICP).

Did you know that 81% of top-performing organizations have ICPs that represent their ideal accounts and companies that have developed strong ICPs average a 68% higher account win rate?

In Part 1 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning high-growth marketing strategist Samantha Stone will show you how to construct a winning ICP by:

  • Collecting the right firmographic information.
  • Identifying the core data points.
  • Understanding and defining "demand maturity."

Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.

Generate Lorem Ipsum placeholder text for use in your graphic, print and web layouts, and discover plugins for your favorite writing, design and blogging tools.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company