To reach as many customers as possible, B2B marketers need to include events in their marketing tactical mix. However, events can be time-consuming and expensive, so it's important to get your event strategy right. Fortunately, there are sources of data available that can level-up every tactical step of your event strategy.

Download the e-book to learn how real intent data allows you to:

Expand outreach to buying team members for sponsored events and trade shows
Select an event theme based on common prospect pain points
Determine where to run your event
Create targeted invitation lists based on interests, technology installed and location
Drive attendance to your event

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Using Intent Data to Improve Event Marketing