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Using Intent Data to Improve Event Marketing

How to Increase Registration and Attendance Rates
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To reach as many customers as possible, B2B marketers need to include events in their marketing tactical mix. However, events can be time-consuming and expensive, so it's important to get your event strategy right. Fortunately, there are sources of data available that can level-up every tactical step of your event strategy.

Download the e-book to learn how real intent data allows you to:

  • Expand outreach to buying team members for sponsored events and trade shows
  • Select an event theme based on common prospect pain points
  • Determine where to run your event
  • Create targeted invitation lists based on interests, technology installed and location
  • Drive attendance to your event

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