On-Demand Webinar:
Evolving Persona Thinking to Win More Business (…It’s all in the details)

The promise of buying groups and their power to improve identification, capture and management of revenue opportunities is well understood in B2B companies. Yet implementing a measurable targeting strategy can be tricky.

Join Megan Heuer and John Steinert as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

You’ll hear:

• How real buying group identification can impact deals
• The downside of relying on typical persona strategies
• Immediate steps for identifying, engaging and capturing more demand
• Metrics to measure your success