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To assess the state of the B2B marketing data provider market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top B2B marketing data providers. After examining past research, user need assessments, and vendor and expert interviews, they developed a comprehensive set of 21 evaluation criteria that can help B2B marketing professionals make the right choice.



The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.