Now more than ever, B2B sellers are struggling simply to identify real buyers, not to mention pulling them together as a coherent, forward-moving buying team. Your sellers need help.
Account-based marketing (ABM) is well positioned to add value, but to date their focus has been elsewhere.
In this e-book we explore how, through a shift in thinking and close collaboration, Sales and Marketing together can deliver more impactful engagement with the accounts that matter most. You’ll learn:
- How demand-gen thinking is holding ABM programs back.
- Why engagement should be a central goal in ABM.
- What organizational shifts are needed to create seamless Sales and Marketing collaboration.
- How high-value offers bring buying teams together and drive account engagement.
