This presentation recap features expert insight on how B2B sales and marketing organizations are leveraging intent to deliver better results across the entire marketing and sales organizations.
It explores the intent landscape in depth with an important focus on how to optimize outreach for maximum impact and showcases how intent data is delivering deeper account-level insight as well as new behavioral intelligence at the prospect and customer level to help:
- Prioritize accounts to pursue from any target account list
- Pursue better revenue opportunities with the right buying teams
- Personalize outreach with more precision based on prospect interest and need
