This e-book, “Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM,” discusses how to leverage insights on current buyer activities to adjust your ICP and focus on those accounts with an immediate need for your solutions. Learn how you can:
- Become more agile in pivoting and recalculating each account's potential based on current market conditions.
- Use a data-driven approach to identify the actual people and solution needs so you can focus resources on the right buyers.
- Leverage buyer activity data to identify more demand and uncover new buying centers within accounts.
By shaping your actions around buyer activities and current business conditions, you can optimize resource allocations, improve customer experiences and maximize your revenue.