Download Today TechTarget logo

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM

Download Today

This e-book, “Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM,” discusses how to leverage insights on current buyer activities to adjust your ICP and focus on those accounts with an immediate need for your solutions. Learn how you can:
  • Become more agile in pivoting and recalculating each account's potential based on current market conditions.
  • Use a data-driven approach to identify the actual people and solution needs so you can focus resources on the right buyers.
  • Leverage buyer activity data to identify more demand and uncover new buying centers within accounts.
By shaping your actions around buyer activities and current business conditions, you can optimize resource allocations, improve customer experiences and maximize your revenue.

By clicking the button above, I am confirming that I would like additional information and offers related to TechTarget’s products and services. I also acknowledge that I have read and agree to TechTarget’s privacy policy.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company