This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. It showcases how to leverage buyer activity signals and intent data to adjust your approach and thinking, re-assess traditional frameworks and provides guidance to help you protect and grow revenue from target accounts. Learn how to drive more success by:
- Prioritizing accounts and engaging prospects that are exhibiting real demand right now
- Identifying previously unknown buying centers within existing accounts
- Using real buyer activity to update persona frameworks
- Updating account personas based on evolving market conditions
