Until now many organizations have viewed intent data solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach.

However, this new survey conducted by Demand Gen Report, Intent Data: It’s Becoming a Key Ingredient for Revenue Growth, shows that an increasing majority of revenue teams are employing intent data across demand generation, account-based marketing (ABM), digital marketing, sales operations and customer experience.

The study shows how revenue teams are deploying intent data to support key go-to-market initiatives, including:

Accelerating sales opportunities
Identifying buying teams/demand units
Uncovering customer pain points
Informing advertising/marketing decisions

Download this report to learn about new use cases for intent data that you can apply to your organization.

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