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The Insights-Driven Targeting Spectrum: 6 Capabilities to Drive Growth

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B2B organizations with advanced insights-driven business capabilities are 1.9x more likely to report double-digit year-over-year growth. 

From "Introducing the Insights-Driven Targeting Spectrum," you’ll learn how to use Forrester’s Insights-Driven Targeting Spectrum to identify your gaps and begin closing them. Explore how the data available today, from our Priority Engine™ purchase intent data platform and other sources, impacts both your targeting efficiency and your outcome yields. 

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