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Comparing B2B Purchase Intent Vendors

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Purchase intent data is like a crystal ball, showing you who is in market for your products—insight which promises significant marketing, sales, and ABM effectiveness and efficiency gains. But there’s still confusion about how it can really move the needle in marketing.

In this white paper, we discuss:

  • How hyper-specific, highly ranked content produces the best intent
  • How vendors that merely scan or scrape the web for signals can miss real intent
  • How to apply intent in practice