NEW E-book Series:
Owner’s Manual for the Modern Demand Gen Engine
In “Lead Scoring and Action Triggers”, part 7 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone discuss how to effectively engage and nurture leads by identifying high-value moments in the sales funnel:
You'll be able to identify actions that signal real buying intent, pass the leads to the right sales team members, and deliver the right message at the right time based on where prospects are in the buyer's journey.
Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.
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