This webinar helps marketing and sales teams understand the behavioral and content consumption preferences of B2B technology buying teams across the purchasing lifecycle. Join VP of Market Insights Jon Brown as he dives deep into TechTarget’s 2021 North American Media Consumption research to deliver essential insight for refining content and engagement strategies for maximum impact.
Get the buyer intelligence you need to make more shortlists and accelerate key deals in your market:
- Learn how and where technology buying teams conduct pre-purchase research.
- Understand specific buying stage content preferences.
- Identify key changes in purchase intent and buying behavior over time.
- Know the right time to engage buyers throughout the purchase cycle.
