This webinar helps marketing and sales teams get actionable insight into the research trends and purchasing preferences of buying teams in the customer experience (CX) market. Join VP of Market Insights Stephanie Corby as she dives deep into TechTarget’s 2021 Customer Experience Buying Survey, sharing essential go-to-market intelligence on how to drive message and content development, generate and engage active demand and refine sales strategies.
Tune in to get the inside intelligence on:
- Who the key buyers of CX technology are
- The central components driving B2B CX strategies
- Potential barriers to CX success
- Key CX priorities by company size
