NEW E-book Series:
Owner’s Manual for the Modern Demand Gen Engine
You can ensure that everyone is rowing in the same direction and working toward the same objectives by establishing a shared vocabulary for describing various marketing activities.
In “Marketing Channels, Programs and Campaigns,” part 6 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone show you how to document a marketing activity taxonomy so you can:
Download today to learn in-depth, from-the-trenches insights from practicing marketers who are at the forefront of the industry.
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