NEW E-book Series:
Owner’s Manual for the Modern Demand Gen Engine
A high level of brand awareness can significantly improve the results of your demand gen strategy.
In "Measurement, KPIs & the Role of Awareness," Parts 8 & 9 of the series Owner’s Manual for the Modern Demand Gen Engine, John Steinert (CMO of TechTarget) and Samantha Stone (award-winning, high-growth marketing strategist) discuss how to set the right KPIs to correlate marketing activities to business health and how brand advertising can support demand generation by building awareness.
Track the right KPIs and leverage the power of awareness in demand gen by:
Download today to learn in-depth from practicing marketers who are at the forefront of the industry.
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