Shifting from a lead-centric approach to one that focuses on buying groups and demand units is a transformational change to the demand process. It will help you align marketing and sales functions to better identify, engage, qualify, and win opportunities.
- See how marketers deliver early-stage opportunities to sales with multiple engaged and qualified buying group members attached.
- Find out how to overcome perceived transition challenges and learn a pragmatic approach to demand unit implementation.
- Discover how the five stages in the transformational process progress demand from marketing to teleservices.
Download today to learn this critical first step in implementing Demand Unit Waterfall™ to set the foundation for sales and marketing alignment and increase conversion rates.