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How to Use Email Marketing to Nurture Third-Party Leads

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In “How to Use Email Marketing to Nurture Third-Party Leads” you'll learn the anatomy of an email nurturing strategy that aligns sales and marketing to build trust with third-party leads so you can maximize conversions by:
  • Selecting the right content and mapping it to market maturity.
  • Involving the sales team in the process and creating a cadence of consistent content.
  • Setting content goals to align individual assets with overall objectives.
  • Prioritizing leads to scale up a nurture campaign and maximize sales efficiency.
Download today to find out how to implement a sustainable nurture strategy that will help you pull cold leads into your funnel, build engagement, and generate information your sales team can use to build relationships.

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