In “How to Use Email Marketing to Nurture Third-Party Leads” you'll learn the anatomy of an email nurturing strategy that aligns sales and marketing to build trust with third-party leads so you can maximize conversions by:
- Selecting the right content and mapping it to market maturity.
- Involving the sales team in the process and creating a cadence of consistent content.
- Setting content goals to align individual assets with overall objectives.
- Prioritizing leads to scale up a nurture campaign and maximize sales efficiency.
Download today to find out how to implement a sustainable nurture strategy that will help you pull cold leads into your funnel, build engagement, and generate information your sales team can use to build relationships.