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Overcoming the “Innovator’s Dilemma”

Operationalizing a fully integrated demand gen engine at Druva
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When Druva launched their new product “Druva Phoenix” in an established, super-competitive market, they lacked brand awareness within their target audience and the necessary systems to realize the opportunity.

So Druva turned to TechTarget and invested in a fully integrated program including content marketing, demand generation, digital advertising and real purchase intent insight from Priority Engine™ to amplify visibility and accelerate results.

Download this presentation to discover how Druva

  • Increased shortlist consideration by 30%
  • Grew revenue more than 350%
  • Produced 120 influenced or direct pipeline opportunities
  • Achieved 33x more productive cost per opportunity versus comparable programs with other vendors

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