The Modern Demand Gen Engine: Everything You Need to Know to Succeed

The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.

In this e-book, you’ll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today’s complex environment by:

• Documenting your ideal customer profile (ICP) and mapping content to the buyer’s journey
• Auditing and measuring your demand generation success with the right KPIs
• Establishing organizational alignment and navigating complex buying committees
• Improving lead scoring accuracy with the right action triggers
• Leveraging digital advertising and other awareness tools to aid demand gen
• Selecting the right partners to reduce constraints and accelerate progress