Truly successful ABM is ABM that delivers more revenue from your targeted accounts, full stop. Logically, to achieve this, your marketing and sales efforts must necessarily be functioning in a more integrated fashion. Teams must focus on the same accounts. Teams must prioritize that right people. Teams must agree on roles and responsibilities, tactics and messaging and so forth.
In this e-book, Powering Fully Integrated ABM With Intent Data we explore how intent data can help drive the adoption of high-performance ABM best practices in your organization. You’ll learn:
- To identify reliable intent sources and leverage them effectively
- How the data can help integrate both tactics and internal teams
- Strategies for maximizing engagement with buying groups inside target accounts
- To utilize intent data to craft more relevant interactions everywhere