Leverage the “Buyer Signals Framework” for B2B Marketing Success

Today’s B2B buyers expect companies to address their business needs by providing timely and relevant information about potential solutions.

Although B2B providers have access to a large array of buyer signals, few are taking full advantage of them. It’s time to change.

This research brief from Forrester | SiriusDecisions, “The Buyer Signals Framework,” will show you how to identify and acquire buyer signals organizations need to thrive. See how you can:

• Leverage different types of signals on accounts, buying groups and people.
• Extract relevant information from the signals about a buyer’s fit, current state and interest.
• Identify the right buyer signals and put them to work to achieve your business goals.