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Leverage the “Buyer Signals Framework” for B2B Marketing Success

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Today’s B2B buyers expect companies to address their business needs by providing timely and relevant information about potential solutions.

Although B2B providers have access to a large array of buyer signals, few are taking full advantage of them. It’s time to change.

This research brief from Forrester | SiriusDecisions, “The Buyer Signals Framework,” will show you how to identify and acquire buyer signals organizations need to thrive. See how you can:

  • Leverage different types of signals on accounts, buying groups and people.
  • Extract relevant information from the signals about a buyer’s fit, current state and interest.
  • Identify the right buyer signals and put them to work to achieve your business goals.

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