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Selecting and Engaging Relevant Accounts for ABM ROI

Build your account-based marketing foundation with data-driven account selection
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The foundation of ABM is choosing the right accounts to target. To succeed, you need a data-driven approach to select the accounts most likely to buy, and then engage them aggressively.

Download this e-book to learn how to:
  • Prepare your account data structure
  • Use 3rd-party intelligence to select the accounts displaying buying behavior
  • Achieve sales and marketing alignment and agility

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