In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, tune into this webinar featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget.

In under an hour, you’ll learn purchase intent’s defining elements and see the foundational use cases fueling more pipelines every month. Tune in to gain important clarity around:

Assessing the intent data landscape
Choosing the right intent source for your company
Understanding practical applications for marketing and sales
Incorporating intent into your current marketing and sales workflows

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Eric Wittlake, Senior Analyst, TOPO
Eric Wittlake studies the practices of the best account based organizations as a senior analyst in TOPO’s marketing practice. Prior to joining TOPO, he spent more than 15 years creating and executing demand generation, marketing, and advertising programs for B2B (and a few B2C) companies

John Steinert, Chief Marketing Officer, TechTarget
John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. Having spent most of his career in B2B and tech, John has helped build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players.

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Why More High-Performance Companies Are Depending on Intent Data