Unlike B2C buyer personas, which focus on demographics and personal preferences, B2B personas must address an account's business needs and environments.

In this research brief, The B2B Buyer Persona Framework, you’ll explore the attributes of effective buyer personas that can be used across the buyer’s journey. This framework will help clarify your value proposition to create targeted and compelling messaging. The essential elements include:

Functional attributes
Emotional attributes
Behavioral attributes
Decision-making attributes

Download today to learn how you can build effective B2B buyer personas.

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