Download Research Brief TechTarget logo

The B2B Buyer Persona Framework

Download Research Brief

Unlike B2C buyer personas, which focus on demographics and personal preferences, B2B personas must address an account's business needs and environments.

In this research brief, The B2B Buyer Persona Framework, you’ll explore the attributes of effective buyer personas that can be used across the buyer’s journey. This framework will help clarify your value proposition to create targeted and compelling messaging. The essential elements include:

  • Functional attributes
  • Emotional attributes
  • Behavioral attributes
  • Decision-making attributes

Download today to learn how you can build effective B2B buyer personas.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company