This webinar helps marketing and sales teams understand how CIO roles are changing, what their priorities are for 2021, and how and when to engage IT leaders as part of the buying team. Join Director of Market Insights Susan Smith as she shares an update on CIO trends, plus a deep dive into IT leaders’ responses to TechTarget’s 2021 IT Priorities and Media Consumption surveys.
- Essential go-to-market intelligence to inform your messaging and content development.
- Guidance on how to engage active CIO prospects.
- Ideas for refining sales strategies.